We are builders of brands, thinkers of ideas, makers of things, hunters of opportunity and bringers of change.
If you can think it up, we can make it a reality. No, really. We don’t just make pretty things, we make things that are pretty functional. From one-of-a-kind custom packaging solutions to data driven, enterprise grade applications, we can deliver the goods and that’s a promise.
So box up your craziest dreams and maybe even a few nightmares and send them our way. We’ll turn them into something amazing that that will get results and have you sleeping like a baby.
Founded in 1997 in Seattle, Washington, Porchlight MCG+ develops and delivers strategic creative services that empower our clients to advance their brands and increase revenues – efficiently, unmistakably and sustainably — all while ensuring absolute brand relevancy.
Unlike most agencies, our work is focused on our clients and not ourselves. Those other guys can have the silly design awards – we’re in it to make killer creative that helps our clients to be successful. The integrated communications strategies we conceive and the methods we employ vary in scope and application, but simplicity drives what we do. We are responsive and swift, simultaneously capable of applying brute force or a delicate touch on any initiative. However you measure the success of your enterprise, we can help you get there.
This may come as a surprise, but we don’t actually have an approach. Because an approach would mean each client isn’t all that unique. Our clients deserve more than some one-size fits all process that we put in some shitty PowerPoint to point at while telling you how we will fix your woes. Our approach can best be described as approachless. Put simply, it involves getting to know you and determining how success aligns with your desired outcome. Success of the project. Success in a relationship. Success on the bottom line. Regardless, we drive stakes into the ground versus waving our hands in the air. We’re all about getting stuff done and promise to never show you a PowerPoint.
Some clients come to us as start-ups looking for help from the ground up. Some have us jump in at some point along their marketing chain. Some simply require execution based on their existing strategy. For others, we are a Scottsdale-based, globally aware, full-service, marketing communications group that offers outside perspective and inside know-how.
Bottom line? We can do it all. Quickly, efficiently and expertly.
What We Do
We truly do pretty much anything and everything, but instead of a mind-numbingly long list of anything and everything, we’ve thoughtfully grouped what we do into four core service areas. Pretty much anything anyone might ask for falls into one of these areas, probably two or more, but we love a challenge, so if you’ve you’ve got a project that might break the mold, by all means, give us a shout!
Brands are like people. They have a certain appearance and style. They speak in a certain tone of voice. And, they act a certain way. They all have a story to tell. These outward expressions project internal values and invite judgment from those who encounter them. People find these traits appealing or not so much and instinctively determine whether they will instigate or pursue a relationship beyond that first impression. Like people, brands have personalities. Friendly or unapproachable, trusting or skeptical, intelligent or uncaring, these qualities are evident when customers experience the brand.
Strategy is about mapping back from the desired outcome. We focus with the same level of energy whether it’s a strategic marketing plan for your entire organization, a package, a website, an ad, business card or even a cocktail napkin. There must be a clear reason, that desired and measurable outcome, when we undertake a project. Rarely do we create materials for their own sake and always ask questions. Why are we doing this? How can we make it happen? Who is it really for? The first two are easy. The real challenge is the who which is why we help you to define and segment your targets so as to leverage our resources with the greatest efficiency.
Creative & Design
Delivering creative communications solutions to challenging opportunities is our true love. Every bit as solid as our strategic thinking, our creative services are all-encompassing – from initial concepts through execution in any medium: print, online, environmental, tradeshow, broadcast, TV, video and radio. As a core service area, our creative expertise and skill sets help our clients build, increase and leverage brand awareness, drive customer acquisition and maximize customer retention. Our award-winning art directors, graphic designers, web developers together have decades of combined experience in concept development, design and production throughout a wide range of creative applications including: branding, advertising, corporate collateral, communications layout, graphic design, interactive design and product packaging.
The web development team offers hand-crafted HTML or any number of modern content management systems like WordPress or Joomla to create an on-line presence that meets today’s needs with the ability to seize upon tomorrow’s opportunities. Responsive design, tools, e-commerce solutions, CRM, social media and full back-end integration. What truly sets PMCG+ apart in this area is the depth of ability and knowledge we bring to projects. When our Scottsdale-based team delivers a website, we design and develop for all users of the site: primary visitors, and also the client, so they’re empowered to use and control the site, not the other way around. We want your site to be easy to use, so that you’ll look forward to using it.
We love WordPress! As a matter of fact, all of our client sites are built exclusively on the WP platform. As a result, we’ve become experts in not only developing amazing WP-based sites, but also in maintaining, repairing and yes, even recovering when something goes horribly wrong. Our support plans gives total peace of mind that your sites are not only updated and secure, but backed up and recoverable in the event of a catastrophic failure, be it a hacker injecting malicious code or even a disgruntled employee who wipes the entire site out. The best part? We come to you! No need to change your hosting provider, migrate your site. If after we chat and decide that you’re a fit for our service, we install our custom plugin and BAM – we’re done! Learn more »
Who We’ve Done it For
Over the years we’ve been extremely fortunate to have partnered with some pretty amazing clients to work on some equally amazing brands across a variety of industries and geographies. From commercial and consumer businesses to political candidates and initiatives, we’ve done it all. Some of the top market leaders we’ve worked with included Starwood, The Ritz-Carlton, Sonic Drive-Ins, Playboy, Troon Golf, the San Fransisco Exchange, McLaren Scottsdale and many others. Below is a random cross section of our fan club, so when you work with us, you’re in good company.
From charged ballot propositions and high-profile political campaigns to upmarket hospitality and nationally recognized events, we’ve done it all and done it well. We can do anything and adeptly switch gears to handle any style for any client, be it a low-fi dive bar concept restaurant or a $2B luxury resort development. Below are a few select examples of our work to give you some idea of our capabilities and creative range and should give you some idea of why we continue to be the small shop doing big things.
Can a small, boutique design shop make a difference? We believe we can.
Since day one we’ve felt it’s important to give back to the very community that has made us successful and allowed us to thrive. We strive to do our part to give back and support the programs that affect those around us. PMCG+ gives 10% of our pre-tax income through cash donations and sponsorships, internal fundraisers, volunteer services and billable pro-bono hours. That’s significantly more than the industry average, but we’re significantly different than the average agency.
Selected non-profit and community organizations that we’ve supported include:
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You don’t call. You don’t write. What gives? Would you like to talk to us about new opportunities for your business? Got a question about press or marketing regarding Porchlight MCG+? Media? Working with us? We’d love to hear from you, so drop us a line using the form at right and send us a quick message.