New Doria Architecture Identity System

Porchlight MCG+ has completed a new brand identity system for award-winning Phoenix architecture firm, Doria Architecture. Porchlight worked closely with founder Richard Doria to develop a logo mark that conveyed his firms contemporary design esthetic and organic approach to architecture. Utilizing an improvised ‘d’ mark on a field of subtle green, made for a simple and easily recognized icon. Using alternative substrates furthered the organic feel of the system and gave an immediate tactile sensation to the recipient.