SEAT: Sex Drive

Using Facebook and real-life motorsport SEAT has launched a branded entertainment battle of the sexes. Under the captaincy of Jack Osbourne and Emma Willis, eight men and women will go head-to-head on the racetrack in order to show off their hand-break turns and parallel parking skills. The driving-based auditions are taking place on Facebook where hopeful competitors must challenge a friend of the opposite sex to take part. All told this is a pretty click use of social marketing and worthy of a look.