Talk to the face of Old Spice

Fans of Old Spice’s frontman, aka Isaiah Mustafa, got a special treat as the main man himself devoted a marathon number of rapid-fire video responses to admirers on Facebook, YouTube, Twitter and Reddit. This real time advertising stunt made the day of over 400 diehard fans. Mustafa and a team of writers, dispatched a frighteningly large selection of advice, suggestions and responses with very little delay. Strange, but cool.